Canadian marketing award recipients

Besides being huge the Canadian market is one of the most advanced one in the world. Unfortunately, the world does not know the full potential of the Canadian market. It is highly advised to all the marketing associations in the world to let Canada launch their products. The market in this regard is under-tapped so the full potential can only be recognized if the products are launched here. There are several marketing associations in Canada that recognize the potential of the companies launching their campaigns. There are many awards which are presented to such companies to make sure that they are bucked up. This also ensures that the best potential of the companies remain in the best form and they work harder to bag more awards.

1. Labatt Breweries of Canada

The “Movie Out There” is the best and one of the most advanced movies which are highly regarded in the marketing agencies. The fans were a part of these campaigns and the social media posts were also uploaded to make sure that the fans nominations are also collected. In total 70,000 nominations were collected from Canada alone. The overall box-office hit was huge and the tickets were sold on the first night. It is one of the best movies has since release has increased the market share of Labatt significantly.

2. McDonald’s Canada

The title says for itself. The gold medal was bagged for this production. The marketing company which was hired in this regard was TribalDDB. Additionally, 2 bronze medals were also collected for the work. The new approach of the company targeted the social media accounts and the campaign has been started to collect the stories of the customers. These were put together in form of video and were uploaded to all social media accounts of the company.  The highly successful campaigns were followed by a huge response and the McDonalds were even strengthened in the Canadian market.

3. Bell Canada

The silver medal was bagged for this one and it is regarded as one of the best campaigns in Canada. The best part of the campaign was the fact that the Olympic Invitations which were sent to the CEOs around the world were packed in Russian nesting dolls. The picture of the CEO was printed on both sides of the doll and the invitees were happy to get such an invitation. The best part of the campaign was that it allowed Bell Canada to develop business relations with the companies all over the world.

4. Missing Children Society of Canada

The best part of this campaign is that it was carried out for a nonprofit work and still the company managed to bag the awards. The milk carton 2.0 was created to make sure that the marketing and the word are spread about the missing children. The Grey Group Canada is one of the best marketing companies in the region and they were the one to manage and make this campaign. The Facebook version was also launched for which the society bagged Silver Medal.

Top 3 Canadian Online Retail Business Trends In 2017

The retailers in the US are quickly searching for a cataloging culture, Canadian online retailing continued to catch up. More and more Canadians have started doing online shopping. This trend provides an opportunity to the Canadian retailers to capture a portion of the digital marketplace.

Canadian online retailing is expected to reach close to $40 billion by 2018. You must know the top three promising trends in e-commerce after Inflow’s best research, (e-commerce marketing firm) to enhance the Canadian online retail business in 2017.

1. Develop Mobile Based Apps

Even though the strategic marketing has seen a good outcome for retail business using websites, it must now know the importance of mobile devices. Around 20% of Canadians have found to do online shopping using mobile devices. In this context, it is time to develop adaptable responsive sites.

In fact, the website should be as comfortable as possible, allow people to search and navigate even on the mobile screens. Users show more inclination to shop using the mobile phones.

When designing a friendly mobile site, it has become mandatory to remember the mindset of the user. Mobile buyers will purchase on the go. They find limited time to browse the internet while at the office or home. Therefore, you should keep your site as simple as possible so that they can purchase quickly.

2. Limit or Avoid Sending Pop-up Messages

You may think that you must follow up to make customers feel important. However, you must remember that pop-up messages annoy the first-time users on your site.

Not only, pop-ups are annoying, but also Google has started penalizing the sites with more pop-up messages on mobile devices. Studies show that rebound rates will increase when the popup is eliminated.

A reliable option to replace the pop-up is to use a push-down strap or a push-over pad. The purpose is to provide the user some priceless returns for signing up. Special loyalty bonuses and discounts work out better.

3. Making Social Engagement Child’s Play

All the successful brands in the market have understood the significance of communal obligation in the promotion approach.

Research conducted by Inflow shows the ideal place for social sharing is on the “Product Details” page. Irrespective of choice for the brand, every buyer shows interest in a specific product. Hence, allocate social distribution for precise products and not on your entire website.

Modern consumers consider several features before taking a purchase decision. If you can curate few of your items on platforms, including Pinterest, you can stay at the top during the time the users make a transaction.

E-Commerce Has Gained Importance

Its high time that the Canadian retailers consider jumping aboard the e-commerce train. When a retailer targets an exclusively Canadian audience, it is recommended to make use of .ca website address. The US retailers or global target group should choose for a .com.

While it may require more time to get hold of the Internet retailers off-line abroad, the ability of retailers in Canada to concentrate on optimizing and changing e-commerce is capturing their share of the cake.