Canadian marketing award recipients

Besides being huge the Canadian market is one of the most advanced one in the world. Unfortunately, the world does not know the full potential of the Canadian market. It is highly advised to all the marketing associations in the world to let Canada launch their products. The market in this regard is under-tapped so the full potential can only be recognized if the products are launched here. There are several marketing associations in Canada that recognize the potential of the companies launching their campaigns. There are many awards which are presented to such companies to make sure that they are bucked up. This also ensures that the best potential of the companies remain in the best form and they work harder to bag more awards.

1. Labatt Breweries of Canada

The “Movie Out There” is the best and one of the most advanced movies which are highly regarded in the marketing agencies. The fans were a part of these campaigns and the social media posts were also uploaded to make sure that the fans nominations are also collected. In total 70,000 nominations were collected from Canada alone. The overall box-office hit was huge and the tickets were sold on the first night. It is one of the best movies has since release has increased the market share of Labatt significantly.

2. McDonald’s Canada

The title says for itself. The gold medal was bagged for this production. The marketing company which was hired in this regard was TribalDDB. Additionally, 2 bronze medals were also collected for the work. The new approach of the company targeted the social media accounts and the campaign has been started to collect the stories of the customers. These were put together in form of video and were uploaded to all social media accounts of the company.  The highly successful campaigns were followed by a huge response and the McDonalds were even strengthened in the Canadian market.

3. Bell Canada

The silver medal was bagged for this one and it is regarded as one of the best campaigns in Canada. The best part of the campaign was the fact that the Olympic Invitations which were sent to the CEOs around the world were packed in Russian nesting dolls. The picture of the CEO was printed on both sides of the doll and the invitees were happy to get such an invitation. The best part of the campaign was that it allowed Bell Canada to develop business relations with the companies all over the world.

4. Missing Children Society of Canada

The best part of this campaign is that it was carried out for a nonprofit work and still the company managed to bag the awards. The milk carton 2.0 was created to make sure that the marketing and the word are spread about the missing children. The Grey Group Canada is one of the best marketing companies in the region and they were the one to manage and make this campaign. The Facebook version was also launched for which the society bagged Silver Medal.

Top 3 Canadian Online Retail Business Trends In 2017

The retailers in the US are quickly searching for a cataloging culture, Canadian online retailing continued to catch up. More and more Canadians have started doing online shopping. This trend provides an opportunity to the Canadian retailers to capture a portion of the digital marketplace.

Canadian online retailing is expected to reach close to $40 billion by 2018. You must know the top three promising trends in e-commerce after Inflow’s best research, (e-commerce marketing firm) to enhance the Canadian online retail business in 2017.

1. Develop Mobile Based Apps

Even though the strategic marketing has seen a good outcome for retail business using websites, it must now know the importance of mobile devices. Around 20% of Canadians have found to do online shopping using mobile devices. In this context, it is time to develop adaptable responsive sites.

In fact, the website should be as comfortable as possible, allow people to search and navigate even on the mobile screens. Users show more inclination to shop using the mobile phones.

When designing a friendly mobile site, it has become mandatory to remember the mindset of the user. Mobile buyers will purchase on the go. They find limited time to browse the internet while at the office or home. Therefore, you should keep your site as simple as possible so that they can purchase quickly.

2. Limit or Avoid Sending Pop-up Messages

You may think that you must follow up to make customers feel important. However, you must remember that pop-up messages annoy the first-time users on your site.

Not only, pop-ups are annoying, but also Google has started penalizing the sites with more pop-up messages on mobile devices. Studies show that rebound rates will increase when the popup is eliminated.

A reliable option to replace the pop-up is to use a push-down strap or a push-over pad. The purpose is to provide the user some priceless returns for signing up. Special loyalty bonuses and discounts work out better.

3. Making Social Engagement Child’s Play

All the successful brands in the market have understood the significance of communal obligation in the promotion approach.

Research conducted by Inflow shows the ideal place for social sharing is on the “Product Details” page. Irrespective of choice for the brand, every buyer shows interest in a specific product. Hence, allocate social distribution for precise products and not on your entire website.

Modern consumers consider several features before taking a purchase decision. If you can curate few of your items on platforms, including Pinterest, you can stay at the top during the time the users make a transaction.

E-Commerce Has Gained Importance

Its high time that the Canadian retailers consider jumping aboard the e-commerce train. When a retailer targets an exclusively Canadian audience, it is recommended to make use of .ca website address. The US retailers or global target group should choose for a .com.

While it may require more time to get hold of the Internet retailers off-line abroad, the ability of retailers in Canada to concentrate on optimizing and changing e-commerce is capturing their share of the cake.

The Overall Impact Of The Network On Growth, Employment, And Prosperity

The Internet represents a growing and significant share of world GDP. Internet consumption and spending, if considered as a field for measurement, then it is now more important than energy or agriculture.

The Internet includes a variety of financial activities, starting from many daily transactions online and interactions with the Smartphone for downloading television programs. Only a little knowledge is there about how web as a whole contributes to the growth, employment, and prosperity globally.

What Does McKinsey’s Research Indicates?

  • McKinsey’s new research on the Internet wealth considering all the G-8 countries, along with Sweden, South Korea, India, China, and Brazil found that the website represents an outstanding and growing share of world GDP.
  • In fact, if considered as a division, then the expenditure and consumption related to the Internet are now more important than energy or agriculture sector.
  • On an average, the net adds to 3.4% to GDP, including all the thirteen countries taken for the research study.
  • The amount of internet marketing, Canada or Spain regarding the GDP and the growing are at a better rate than Brazil.

The Report Analysis Specifies The Following

For assessing the contribution of the net to the world economy, the details indicate the two chief sources namely: Supply and Consumption. The report is drawn on a macroeconomic method utilized in the countrywide accounts to determine the GDP contribution.

Econometric statistical methods and a microeconomic process analyze the outcomes of the study. The Survey included 4,800 medium and small-sized enterprises in several countries.

The impact of the Internet on worldwide growth is proliferating. The Internet records for 21% of GDP, including the urbanized countries in the recent five years. The technological sector has created more economic value in using the Internet. Companies in the traditional industry have given 75% of the profit.

The Internet act as a catalyst in creating jobs. Of the 4,800 medium and small businesses involved in the survey state that Internet has generated close to 2.6 gigs.

The US takes the significant place in the global Internet provisioning ecosystem. It captures more than 30% of worldwide Internet revenues. The US is also considered as the country that has the balanced structure of the universal ecosystem when compared with all the thirteen countries considered.

Sweden and UK are making changes in the game due to their telecoms operators. China and India are rapidly expanding their place in the Internet ecosystem across the globe. They have recorded a growth of 20%. Germany, Canada, and France have the opportunity to take advantage of their intense use of the Internet.

Summarizing the above 

Based on these results, the business leaders will have to concentrate on the prospects provided by the Internet. The Internet outspreading allows you not only to conduct your business in an easy way, but also have some fun in any time checking an authoritative websites with casino online entertainment guides, providing reviews on popular gaming sources. Companies also focus on the speed with which Internet technology can interrupt the trade models by drastically making changes in the market. Leaders of the Public sector should promote Internet access, as Internet use, infrastructure quality and Internet spending get correlated with the GDP growth for every capita.

Funded Social Media Campaign By Canadian Government

Trudeau government released $13.6M on funded social media posts (SMP). According to the report published in CTV media, which contains more than 1500 pages states that around 58 posts on social media were made to give messages to the Canadians. The total costs about the social media posts (SMP) funded details were kept confidential.

The posts were made in various social media such as Instagram, Facebook, Twitter, and Snapchat, etc. The costs were much lesser when compared to the advertising campaign done by the previous government. The current state believes that the funded social media campaigns were efficient enough when compared to last drive and reached almost all the Canadians that were familiar with social media.

The Top Five Spenders

  • Destination Canada
  • Immigration, Refugees, and Citizenship Canada (IRC) Canada.
  • Veterans Affairs Canada
  • Canadian Heritage
  • Health Canada

Detailed Outlook About Top Spenders

The top two spenders among all on the funded media campaign namely the ‘Destination Canada’ with $4.3 million and Immigration, Refugees, and Citizenship Canada with $1.4 million.

Destination Canada focused on travelers from select countries, including United Kingdom, Germany, France, and Australia and the other countries such as Japan Mexico, Korea, and Brazil. Destination Canada is responsible for generating tourism revenue. The social media post produced close to 770 lakh views. The government believed that the digital marketing along with social media posts (SMP) by Destination Canada stands effectively and targeted most of the Canadian citizens and people traveling to Canada.

IRC Canada targeted the new arrivals to Canada, who came in search for the jobs. The social media campaign generated 11 million impressions. The second drive focused on the eTA. It stands for Electronic Travel Authorization. It is an entry requirement to offer visa-exempt for overseas nationals traveling to Canada. This aimed at geo-targetted and the dual citizens in Canada, Australia, Switzerland, Italy, Israel, Taiwan, Netherlands, Korea, Hong Kong, Japan, Germany, France, and the UK. It established close to 233 million impressions starting from 2016 March till 2017 March.

The third maximum spender was the Veterans Affairs in Canada.

The fourth spender was the Canadian Heritage, and they funded social media posts (SMP) including the three platforms. It promotes the chief federal celebrations together with Winterlude, Newyear and Canada Day.

Finally, the fifth-highest spender for the funded social media post (SMP) was the Health Canada to make its substance visible. Health Canada made various campaigns on dental care and household mold. It was explicitly meant at the Canadians interest on a particular tribe known as the Red amid numerous other qualifiers related to the indigenous demographics.

The border armed forces organization in Canada compensated $40,000 for promoted posts targeted at hiring individuals at the age of 18 and 35.

Marine Atlantic Inc., was the lowest among the federal agencies to utilize the funded posts. The Crown Company runs a shipping transport service in between Nova Scotia and Newfoundland. It paid a Hundred dollars to Twitter to increase the gas card advertising. The advertisement generated 13,000 ideas with only three links.